Why should I consider using a Search Engine Optimisation Agency?
Given that Search engine optimisation (SEO) is all about improving both the quality and quantity of website visitors, and given that in excess of 90% of all internet searches start with a search engine (even if the user already knows your web address), then you can see the importance of having good natural rankings on the main search engines.
Making a decision as to whether to work with an SEO expert or whether to try it yourself, in our view is fairly straight forward, if you want the best results then it requires, SEO expertise, and that is built up over years. Our search engine optimisers spend an inordinate amount of time working on clients sites, and if there is one thing we have learnt it is that nothing stays the same in the world of SEO.
If you are considering an SEO campaign, then you need to consider whether you have the time, expertise, patience, resource, and knowhow to conduct the Search campaign by yourself. We see it time and again where a little bit of knowledge can prove very dangerous and where your companies reputation is concerned can you afford to risk it?
Search engine optimisation is critical to a websites performance, and getting it wrong can be disastrous, even innocent mistakes can lead to Google banning you from their search engine results.
Search engine optimisation is an every changing feast, each engine has it’s own algorithms and by using an SEM agency you can be sure that they are aware of these changes and will change their strategy to match your particular websites and users needs.
SEO is also a commitment, each SEO campaign should be looked at as a long-term resource requirement.
Prodo Digital are different to many digital agencies, in that we are true experts in both design and SEO. We started 12 years ago, before Google was even getting started, and we’ve learnt a huge amount in that time, in particular that you should never design exclusively for a web user, or exclusively for a search engine. The best SEO campaigns are those that consider the user as well as the search engine, after all if we drove a bus load of shoppers to your shop and they took one look in the window and got back on the bus without purchasing, would you blame the bus driver or the shop? Well it might seem like an odd analogy, but we think it’s critical when you decide on a search engine optimisation agency, that you pick one that is as concerned about how your visitors convert once they have arrived at your site, as they are about how many visitors they have driven to your site.
So to recap – if you want to increase the quality and quantity of your website visitors, through natural search engine ranking, then you really do need to select a search engine marketing agency. And if you’d like to try one who has been around for 12 years, always talks in plain English, is always visible in what they do and always cares about the results, then give us a call now.
If you’d like a free website SEO audit – just get in touch – we’d love to help.