Directory Submission
There are literally hundreds of thousands of web directories which provide lists of websites by category. Each directory has its own criteria for how and what websites they will allow to be categorised within it. Some web directories allow direct submission, free of charge by site owners, whereas others have editors who check on a websites eligibility to be included.
So some directories are free, which means that some cost money, why should you pay to have your website listed in a directory? Well some directories are very worthwhile being part of, as they can drive significant volume of quality traffic, but as with all Search Marketing techniques you just need to know which are good for your website and and which are not so good.
Free directories are not to be ignored, many of them can drive great levels of traffic and have been around for a great deal of time, the trick is to know which are the best, which is why you may need a directory submission experts services.
Almost every search engine optimisation campaign includes directory submissions both paid and free, but the most important element is selecting the right directory or directories for your particular website. Our SEM consultants work closely with you to understand your audience and competitive environment and from there we can select the relevant directories for your needs. We always look to use a mix of both niche and general directories as well as a mix of free and paid for directory submissions.
As with all things on the web a good indicator as to a directories success is how well the directory is ranked on the search engines and as a rule the more established the directory the better the results for your site are likely to be.
As SEM experts we like to keep up to date with all the changes within the directory marketplace, keeping an eye on those that are up and coming and those that are waning in importance, ensuring that we maximise our SEO experts time and therefore your budgets.
Each search engine takes a different approach to search engines, but it’s fair to say that paid for directories carry less weight with Google, Yahoo and Bing – so we are always mindful of the impact when we select a directory to submit to.
As we are always looking at the best way to improve our clients Search Engine rankings and directory submission both paid for and free are still influential, they still feature heavily in our SEO strategies.
If you would like to know about how we can help you with directory submissions, simply call one of our SEO experts.