Blog creation and blog copywriting
Blogs are fantastic! We like to describe them as Better Listings On Google – and a blog is an essential part in any effective web optimisation strategy, and is an incredibly powerful tool for customer engagement.
Blogwriting and blog creation or integration is our bag, we love writing for blogs and we love creating blogs too. Blogs are all about collaboration and sharing and are part of the Web 2.0 era. Blog writing is a great way to develop online relationships with customers, allowing organisations to become an authority on a given topic.
So why the better listings on google? Well each blog article created should be written (much as for article marketing) with both the human reader and the search engine spiders in mind. The more engaging your blogcopy the more links built in, the more likely your copy is to be syndicated and ultimately picked up with those links pointing back to your website.
Blog writing allows organisations to have a direct interaction with customers, prospective staff and other stake holders, by having two way blog content each article submitted can allow for responses. These responses can lead to engagement with other users and before long you have a number of users engaging with you when they otherwise would not have an opportunity to do so.
Effective blog copy is built to be creative, informative and relevant. By presenting your brand online with a ‘voice’ you allow your audiences to engage with you and ultimately the more engaged a customer is the more they move towards becoming a brand advocate.
Embracing blogs can be incredibly powerful, not just for your Search Marketing results, but also for your customer services and interaction requirements.
Search engine spiders like to engage with blogs too – and the more relevant the blog to your keywords and key phrases the better for the search engines. By having blog copy on your website it gives the search bots (spiders) another place to access your site, and if the articles are written within an RSS feed (really simple syndication) it can massively improve your backlinks through allowing the copy to be syndicated worldwide.
We often advise on incorporating a blog strategy into an overall Search Marketing campaign, as when done well a Blog can be amazing for your search ranking. As with all SEO it requires a certain amount of commitment and an incredible amount of skill and as such we offer blogwriting, blog integration and blog creation as one of our core services.
If you would like to know more about how you could unleash the power of the blog, simply get in touch with one of our Search Marketing Experts.