Article Marketing & Article Submission
Article marketing is critical for all SEO campaigns, as Google, Yahoo and Bing love a good quality backlink and one of the most effective ways to create this is through article marketing or article creation submission.
This is an area where an SEM expert is needed, with article creation being quite a complicated area, not only do you need to have a great understanding of SEO techniques but you also need to be an adept copywriter. The secret to good article marketing is the copy (yes I know we keep going on about content being King – but good copy will get picked up). So article submissions need to be written with the user in mind, it should be creative, relevant and interesting. An article that ticks each of these boxes, and additionally has the correct keywords built in will prove to be appealing to both humans and search engine crawlers, which ultimately lead to an improvement in PageRank.
Our article marketing experts link the articles to social networking sites, newswires, blogs and upload to relevant ezines. As with all copywriting, an interesting article should be attention grabbing, and the beauty of the web is that a great article submission can quickly be syndicated across the globe, being picked up by portals, news sites and all sorts of amazing places.
Article marketing should be central to any SEO strategy and should be carefully considered, working in perfect harmony with your keyword research. The best article marketing results come from truly understanding the marketplace that you operate in. A really great article has almost a viral impact with more people link to your particular article the more links you gain and the greater your PageRank.
As with all SEO strategies, commitment is needed, articles need to be created on a regular basis, and fresh articles are need to be in ready supply. We look to build a bank of articles for submission and monitor and report on both the quantity and the quality of the results from the article submissions.
So we know that the quality of the article submission is critical but what about where it gets submitted? Well that’s the other half of the equation, and our article marketing experts know just where to go and the best places to submit your articles. There are many organisations out there who produce high volume but poor quality articles and in essence this is a complete waste of time. The greater the quality of the article the more likely it is to be picked up by multiple audiences, and the more appealing to a human reader the more likely the spiders are to pick it up too, ensuring you maximise each and every article marketing submission.
Sometimes you might think there is not much that can be said, but our article marketing experts will always find something good to write, add in the right amount and relevant keywords and then submit to the best places. We only employ the best, most effective article writing techniques, and the result is great, informative, interesting and creative articles which deliver SEM results and assist in overall SEM campaigns.
If you would like to know how Prodo Digital can assist in article creation and submission, then contact us now and talk to one of our article marketing experts.