Pearl & Butler
This brand is very close to our heart as we’ve been there from day one of this online retailer (or e-tailer). Prodo was brought in to provide the full marketing mix for this brand. We created full branding for Pearl & Butler to emphasise the fun and luxurious angle and from this produced: brochures, email marketing, product photography, public relations, search engine optimisation and built its website.
Recently we’ve helped it gain a foothold with Geo-social networking with the brand’s first Facebook presence; both through advertising on facebook and creating its own facebook group. A continuation of this has seen us recently create Pearl and Butler’s very own blog so the brand can get even more interaction with its customers. In the blog the Pearl and Butler team can chat about everything from new products to upcoming fashion trends.
The site has full Content Management so it can be updated quickly and frequently and also has some great additional functions such as promotion codes, gift certificates and full stock management.