Zest
Zest Bathrooms is a renowned bathroom retailer in the heart of Chester city centre. Zest had not done any PR activity previously but felt they needed to raise their profile within the high-end luxury lifestyle magazines based in the local area.
Our brief was to create a PR campaign to position Zest as one of the most luxurious bathroom suppliers in Cheshire amongst their target audience in the local area. By highlighting the designer luxury brands offered by Zest and focussing on ‘trend’ stories we gained continuous coverage in the top luxury lifestyle titles for the area including Cheshire Life and Concept for Living (including the latter’s ‘top ten taps’ article). We also raised the profile of the brand in key trade titles including Essential Kitchen, Bedroom & Bathroom, A,B,C & D and Bathroom & Kitchen Update positioning the designers at Zest as experts in their field.
Prodo were also requested to create a media splash with the new Kitchens showroom from Zest and helped create a preview launch evening with celebrity chef demonstrations on a working kitchen in the showroom. Key VIPs were invited to this evening which Cheshire Life covered where they enjoyed champagne, canapés and were able to look at some of the stunning kitchens up close.