The Barn
The Barn is a new exclusive restaurant and bar venue set in the Cheshire countryside offering the perfect combination of stunning, regional food with a contemporary and sophisticated interior.
Prodo was commissioned by a consultancy to create and manage all aspects of the marketing of the Barn, from initial branding through to PR and a VIP launch event. Our brief for the PR and event was to raise awareness of the new luxurious venue whilst establishing it as a comfortable and stylish setting to be enjoyed by people across the area.
As the renovation of the 400 year old dairy farm was so impressive, the main focus of PR campaign was promoting the venue itself along with the delicious menu on offer. Media relations was key here to market the Barn quickly among the Cheshire elite dining audience as ‘the place to be’.
An exclusive preview launch event was held with over 300 guests attending including the Lord Mayor and Lady Mayoress of Chester who officially opened the venue. Local businesses, VIPs and celebrities were also invited and attendees, including ITV news reporter Lucy Meacock, were treated to champagne and canapes along with tasters of some stunning dishes created by The Barn’s team of chefs.
The campaign resulted in creating a fantastic buzz about the venue in Chester and the North West as well as securing positive word of mouth. Significant coverage of the brand was gained in major key publications for The Barn such as Cheshire Life, the Chester Chronicle, Restaurant magazine and In / Out magazine.