Sarah Jane
The online baby boutique Sarah Jane brought in Prodo to raise awareness of its new website at www.sarahjane.uk.com and manage the UK launch of a brand new product for the children’s market: a luxury, baby-safe leather bib.
Sarah Jane needed a creative PR campaign to focus on the high-end leather bib as well as educating the public on the benefits of using this product. Through strong media relations activity Prodo raised the profile of both the boutique and product hugely, reaching almost 3 million people in under 6 months.
Coverage was gained in key glossy titles for the ‘yummy mummy’ market including Practical Parenting and Pregnancy, Baby and You. The environmentally friendly angle of the bib was also promoted throughout the campaign and helped gain radio mentions on the largest independent radio station Heart FM. The profile was also raised amongst celebrities with Myleene Klass even saying she loved the bib!