Montgomery Interior Fabrics
Montgomery leads the way in the UK soft furnishing market. With a
high street presence in over 2,000 retail outlets, including Debenhams,
John Lewis and Beales, Montgomery help customers create their own
distinctive style.
Montgomery hadn’t conducted any Public
Relations activity for a number of years and Prodo were asked to help
them build their profile within the core Home & Garden and Women’s
publications.
Before Prodo proceeded with any core press
releases we decided to build some initial awareness amongst the key
style editors through producing a stunning, stylish and on-brand Media
pack, complete with core product information, a CD rom with hi-res
images and samples of material. All in the style of a swatch book.
The
mailing was preceded with a ‘teaser’ email campaign, and followed-up
with a telephone call. And resulted in generating new relationships
with major UK publications within their target groups as well as some
fantastic media coverage.