Mankind of Chester
Mankind of Chester is the first male only grooming salon in Cheshire offering a contemporary and luxury location in Chester city centre for men to enjoy everything from facials through to massages and wet shaves.
Mankind of Chester needed strong PR activity to raise awareness of their brand amongst the male and female consumer press along with regional lifestyle titles. Our brief was to create a buzz around this innovative brand amongst the media, particularly regional titles whose readership would meet their average customer, and establish Mankind of Chester as a luxury offering for the discerning Cheshire male audience.
A PR campaign was set up to create excitement around the opening. Media relations were key here in order to deliver the key messages to the press and a preview media launch event was undertaken at the salon to give key VIPs, media and local businesses an exclusive tour of the salon with champagne, canapés and taster treatments before the public opening.
The campaign resulted in creating a fantastic buzz about the brand in Chester as well as an overall understanding of the brand by the target press. Significant coverage of the brand was gained in major publications such as Jetaway (Jet2’s inflight magazine), LIVE Cheshire, In / Out and Eve. Mankind of Chester also appeared on two live radio broadcasts; the BBC Radio Merseyside show where they gave presenter Sean Styles treatments live on air and also the Breakfast show for MFM where they gave the travel presenter a wet shave after a public vote!