Pearl and Butler
Feminine, fun and contemporary – that was the brief from this costume jewellery retailer, and boy, did we deliver! With the feminine, quality focussed brand we created for Pearl & Butler we went on to develop its marketing strategy, search engine optimisation, packaging, direct mail and more.
Following a full marketing consultation, we developed a complete launch strategy for the new business. Firstly we created a brand that would make it clear what the company stands for and who it appeals to, and we determined in which media it should work (including packaging design) right down to the tiniest detail.
Prodo then developed a varied series of routes to market, including a full e-commerce website with secure integration to the HSBC online payment system. Creative concepts, photography and art direction was undertaken for its catalogue. In addition we provided full marketing consultancy on how best to launch and promote the brand through email marketing campaigns, direct mail and event launches, including PR and packaging. The product and trend focussed e-marketing campaigns were particularly perfect to reach the target audience of AB1 ladies who love to shop!