Inglewood Manor
The hotel industry is one of the most competitive sectors in the UK, and customer loyalty is a vital ingredient to success. When Howard Basfords
bought Inglewood Manor two years ago it had been previously used as a
corporate conference facility, and it therefore needed to quickly
establish a reputation as a high quality country house hotel with
excellent wedding and conference facilities. By investing in a new
brand, website, and internet marketing stategy, it was then able to
create a substantial email database of existing and potential guests.
Using the database it created, Inglewood Manor was then able to utilise the strengths of Prodomail’s design, database management and broadcasting functionality to create monthly campaigns that placed its competition firmly in the shade.