Aquamix
Aquamix is the US market leader within the grout and stonecare product care market. It has some brand awareness in Europe but it is still relatively low. Prodo was asked to look at a number of areas to help build credibility and increase awareness of the brand. In particular this involved focusing on exhibition stand design for use throughout Europe and a series of press advertising campaigns along a similar campaign theme.
We had great fun on this project, creating a series of ‘quirky’, ‘cheeky’ and ‘provocative’ campaigns that really get across the brand personality as well as the product offering.