The National College of Legal Training (NCLT) is collaboration
between Central Law Training (CLT), the leading trainer for
qualified lawyers in the UK, and the University of the West of
Prodo Digital was asked to develop a website and video animation
for this client. The animation and the website were designed to
appeal to prospective students and reinforce a positive and
appealing brand image. Both are complimentary but retain the
ability to present a compelling message separately.
The primary purpose of the website is to recruit new students. A
clear opportunity to apply for various courses offered by NCLT is
presented throughout the website making it easy and intuitive for
visitors to begin their application process. Additional
functionality enables the website managers to keep track of who has
downloaded the application form so that follow up emails can be
sent if required.
The client specified that the website should also be used as a
research tool for students and so it was imperative that an
adequate amount of information about the courses offered by NCLT
could be found directly on the website in just one visit.
Also included are student blogs, career resources such as useful
contacts and tips on interviews technique and CV writing, and an
area for fun stuff such as polls, strange faces and competitions.
Altogether this makes the NCLT website a vital resource for
students interested in studying Law.
See it here: www.nclt.org.uk