The National College of Legal Training (NCLT) is a collaboration
between Central Law Training (CLT), the leading trainer for
qualified lawyers in the UK, and the University of the West of
NCLT were eager to use Social Media to increase the amount of
potential students engaging with them on platforms such as Twitter
and Facebook. The client was also keen to capture the details of
individuals who would be interested in signing up to their
In response to this goal, Prodo Digital developed a competition
offering people the chance to win £5,000 towards their legal
This competition revolved around the client's Facebook page and
involved a bespoke tab and images. The competition was pushed out
across social media sites and secured a number of posts on key
blogs and resource sites popular with students interesting in law
and targeting key uses within the sector.
The campaign successfully generated a wealth of details from
data capture with provides valuable leads for the client to pursue.
Additionally, the number of fans and followers on social media
sites, as well as the number of visitors to the client's primary
website, increased as a result of this initiative.
Visit NCLT at Twitter and Facebook to find out more.
Other Services Supplied: Website, Video Animation