The National College of Legal Training (NCLT) is a collaboration
between the University of the West of England (UWE) and Central Law
Training (CLT), the leading trainer for qualified lawyers in the
Prodo Digital was commission to develop a website and video
animation for this client that would appeal to prospective students
and reinforce a positive and appealing brand image. The animation
focuses on the journey of 'Emily', a law student, and details her
experience as she studies with NCLT.
The animation demonstrates the benefits of studying with the
company and highlights the level of support students can expect to
receive. The video is stylish, quirky and highly sharable,
effectively designed to appeal to prospective students. Look out
for the cameo of the pigeon making a bid for the spotlight too!
This video will be part of a targeted seeding campaign where and
will be sent out to legal and student websites and blogs, shared on
social networks and hosted on the NCLT website and YouTube channel.
We hope that viral potential of this fun animation well ensure
maximum online impact!
The website and the animation complement each other effectively
to communicate the benefits of NCLT to a targeted student