EAD Solicitors approached Prodo Digital to look at its website
as they felt it was not performing as well in the search engines as
it could be. From our initial meeting with the client we identified
a number of key areas for improvement on the search engines - but,
crucially, we also challenged the conversion success of the
existing website as we did not think that it had been built with
conversion in mind.
We began an SEO campaign alongside the web build so that the
existing site already had a strong link profile for us to build on
with on page changes once the site was live. Once the site was live
the campaign continued.
We achieved the following results:
- Position 1 in Google for 21 terms
- Position 1-3 for 105 terms
- Position 1 for the term 'Liverpool Solicitor'
- Search engine traffic to the site increase by 36% in 12
By undertaking a less broad and more targeted campaign for EAD
Solicitors, we were able to improve search engine positions,
increase traffic and generate more leads and cases. The success of
this initial campaign lead to EAD Solicitors undertaking a further
campaign with us, which 3 months in has already got the site to
page one for the term 'asbestos solicitor'.