"The campaign and service delivered by Prodo, has far exceeded our expectations in every way. The result has been amazing and the service faultless. I cannot remember being so excited about a campaign before, the standard of work, creativity and delivery has been exceptional. The best campaign we have ever executed – thank you Prodo."
de Poel specialise in the procurement of temporary agency labour
in the UK, and featured in the Sunday Time's top 100 Best Small
Companies to Work For in 2011.
The client commissioned Prodo Digital to produce a bespoke iPad
application to be used as a marketing tool in part of a high
profile direct marketing campaign which individually targeted
leading companies in the UK. It was important that the design of
the application should encourage a high level of interaction and
To meet the client specification Prodo Digital created an
interactive iPad application with a unique and quirky feel which
listed services provided by the client alongside the top level
advantages of working with de Poel. Deemed the most important part
of the app, the homescreen was designed to look just like an office
and in keeping with the quirky theme; navigational icons were
designed to look like items on a book shelf. A clear navigation
route with easy options for travelling back to the homescreen means
that it is easy to access all parts of the app.
The iPad application showcases awards won by de Poel, client
testimonials and case studies as well as information on services
offered by company. To encourage a response, clear calls to actions
back to the de Poel website and social media pages were prominently
The six animated video's which Prodo Digital also
produced on behalf of de Poel were included within the
application making the app a valuable and cutting edge tool for
marketing and sales.