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Smartphones may hold the key to growth in mobile advertising, according to a new report by Brightkite and GfK Technology.
The latest Mobile Advertising Report found that almost 60 per cent of American users with smartphones, like the Apple iPhone or the Blackberry, recalled seeing mobile advertising, compared with 38 per cent of regular mobile users.
Mobile web advertising was also found to be the most effective form of marketing on this type of handset, compared with SMS advertising for non-smartphone customers.
The number of people viewing advertising on social networking sites or mobile TV or video on these handsets had also increased.
Brightkite chief executive Jonathon Linner said: "It's fascinating to see that iPhone users are almost as likely to see ads in a mobile social network as they are in a text message. This was unthinkable 12 months ago."
Industry spending on mobile advertising increased by 99.2 per cent year-on-year in 2008, according to a recent study by the Internet Advertising Bureau and PricewaterhouseCoopers.
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