Prodo – Leading
internet marketing agency in Chester
The development of new technologies and phone handsets will help drive mobile advertising forwards, according to UK Web Media.
Editorial director of the firm Andrew Lim said the sector had not yet reached its full potential and that it would develop alongside technology.
"I think with the opportunities now of combining technology with advertising, it's just about using the power that's there to advertise a product at the time you are there," he said.
He added that such a service should be launched on an opt-in basis.
Mr Lim made the comments following the release of the first study of UK mobile advertising by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Mobile ad spending reached £28.6 million in 2008, doubling in size on a like-for-like basis over the year.
The IAB officially widened its remit to include mobile internet advertising in July 2008, after the five main UK networks – 3, O2, Orange, T-Mobile and Vodafone – became members.
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