Prodo – Leading
email marketing agency in Chester
Getting the wording right in
email marketing is key to its success, according to an industry expert.
Andrew Seal, managing director of Qube, says businesses must understand the language their customers expect to see, then use it everywhere they will expect to see it, in a recent article for IT Wales.
He notes: "You can transform the response to your
email marketing by focusing not only on the right words but by concentrating on where you put them.
"It's no good having a great hook in your subject line if you don't follow through with it in the email and on your website," he adds.
Mr Seal says that on the web, users are mostly looking to achieve a task and if they see words that can help them achieve that task, they are more likely to respond to
email marketing.
One of the strategies he advises businesses to adopt is to discover the words their customers are looking for, by looking at competitors' websites and employing search analysis tools.
The recent State Of Retailing Online 2009: Marketing Report, from Forrester Research and Shop.org found that the majority of retailers plan to make
email marketing a "high priority" for the coming year.
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