Terry Lifts
Client
Terry Lifts
Project
Advertising
Terry Lifts wanted to raise awareness of their brand amongst a targeted group of their target audience, specifically architects and specifiers.
Terry Lifts felt they needed an advertising campaign in order to raise awareness of the brand as well as promote Terry Lifts as the ‘one stop shop’ for all lift requirements - both commercial and domestic.
Prodo defined the key publications for this audience as What’s New in Building, ABCD and DABs. This was the first time Terry Lifts would advertise in these titles so Prodo established this as a one off campaign to test the responses from this positioning.
A half page advert was created for the first two publications whilst a product card was created for the latter, all designed to be completely on brand whilst demonstrating a real call to action for readers of these titles. The adverts successfully meshed both the domestic and commercial angle whilst ensuring they looked professional and contemporary.