Proximo
Client
Proximo
Project
Advertising
Proximo is at the forefront of the legal expenses market offering innovative, bespoke solutions which provide clients with support and real value.
As part of their marketing strategy for 2007, Proximo were sponsoring the Insurance Age magazine awards – an annual awards ceremony for one of its key titles. The brief was to create two strong full page visual adverts for the awards supplement that looked professional (as they were a sponsor of one of the awards) whilst still being creative.
Prodo created two adverts – one for Proximo and one for Integrity Legal (its legal services section). Both were based on strong concepts: Proximo on ‘standing out from the crowd’ – a red umbrella amongst a group of grey - whilst Integrity Legal was based on offering an excellent service by guiding their customers through every step of their claim – using the image of an adult holding a child’s hand.
The adverts both made a strong visual statement within the supplement whilst still ensuring they are on brand and the right tone for the magazine.