Pearl and Butler
Client
Pearl and Butler
Project
Email marketing campaign
Gorgeous, girly and glitzy – that was the brief from this costume jewellery retailer, and boy, did we deliver!
We have created a fabulous brand for Pearl & Butler which screams quality and femininity. We have developed their marketing strategy, search engine optimisation, packaging, direct mail and more.
We were briefed with creating a retail brand targeted at AB1 ladies who love to shop for jewellery and accessories. It had to be feminine, sophisticated and glamorous.
Following a full marketing consultation, we developed a complete launch strategy for the new business. Firstly we created a brand that would make it clear what the company stands for and who it appeals to, and we determined in which media it should work, including packaging design, right down to the tiniest detail.
We then developed a varied series of routes to market, including a full e-commerce website with secure integration to the HSBC online payment system. Creative concepts, photography and art direction was undertaken for their catalogue.
In addition we have provided full marketing consultancy on how best to launch and promote the brand through email marketing campaigns, direct mail and event launches, including PR and packaging. The absolute full work-out and we have loved every minute of it!