Pearl and Butler
Client
Pearl and Butler
Project
Re-brand
Gorgeous, girly and glitzy – that was the brief from this costume jewellery retailer, and boy, did we deliver!
We have created a fabulous brand for Pearl & Butler which screams quality and femininity. We were briefed with creating a retail brand targeted at ladies who love to shop for jewellery and accessories. It had to be feminine, sophisticated and glamorous.
Following a full marketing consultation, we developed a complete launch strategy for this new business. Firstly we created a brand that would make it clear what the company stands for and who it appeals to, and we determined in which media it should work, including packaging design, right down to the tiniest detail.