Mytton Homes
Client
Mytton Homes
Project
Advertising
Mytton Homes is a major house building company that has various house sites in North Wales but felt that it needed to build local awareness of the variety of their developments and the properties available.
They felt a strategic above the line campaign would be beneficial and briefed Prodo to create an effective advertising campaign that would fully put across its corporate values and keep prospective customers in the area updated about sites and developments in the region.
Prodo established that the key title for Mytton Homes’ regional audience would be the Wrexham Evening Leader and produced a weekly continuous advertising campaign for this paper. A template was created that effectively demonstrated the brand values as well as giving a personable and family feel to the advert.
This template was then updated weekly to feature the sites/plots that are available which ensured the advert was relevant and ‘newsworthy’. This campaign was a success as it ensured Mytton Homes has a weekly presence in its key title and kept the adverts fresh and interesting by featuring new properties every week while still keeping it on brand.