Mankind of Chester
Client
Mankind of Chester
Project
Public Relations
Mankind of Chester is the first male only grooming salon in Cheshire offering a contemporary and luxury location in Chester city centre for men to enjoy everything from facials through to massages and wet shaves.
Mankind of Chester needed strong Public Relations activity to raise awareness of their brand amongst the male and female consumer press along with regional lifestyle titles. Our brief was to create a buzz around this new and innovative brand amongst the media – particularly regional titles whose readership would meet their average customer – and establish Mankind of Chester as a luxury offering for the discerning Cheshire male audience.
A press release campaign was set up to create excitement around the opening and distributed to targeted journalists. Media relations were key here in order to deliver the key messages to the press and a preview media event was undertaken at the salon to give key VIPs, media and local businesses an exclusive tour of the salon with champagne, canapés and taster treatments before the public opening.
The campaign resulted in creating a fantastic buzz about the brand in Chester as well as an overall understanding of the brand by the target press. Significant coverage of the brand was gained in major publications such as Jetaway (Jet2’s inflight magazine), LIVE Cheshire, In / Out and Eve.