Freeman Keep On Driving
Client
Freeman Keep On Driving
Project
Email
For a lot of people in the UK, their driving licence is their most important possession. Freeman Keep on Driving offers the type of expert legal advice to its members immediately following a road traffic incident that could make the difference between them keeping and losing their licence.
For many their membership is a type of insurance policy, and like all insurances, its value needs to be constantly re-affirmed. Freeman Keep on Driving briefed Prodo on creating an email marketing strategy for them to keep their members up to date on any news and the benefits of membership. Many large organisations use TV and radio to do this, but email handles this form of marketing, quickly, simply and, above all, cost effectively.
Prodo created the Freeman Keep on Driving Newsletter for them which uses cases studies, and updated changes in the law to re-affirm the importance of keeping your card with you at all times. This was not only bang on the brief, but also allowed Freeman Keep on Driving to interact with their members in an easy, readable format.