Prodo - Total Marketing Solutions

YouTube allows people to easily upload and share video clips on it’s website www.YouTube.com and also across the internet through websites, mobile devices, blogs, email, etc.

Everyone and anyone can watch your video clips on YouTube. They can view first-hand accounts of current events, find videos about their hobbies and interests and discover unusual and quirky things.

With access to video so easily accessible (with most mobile phones now having simple video recording facilities) it has never been easier to capture something digitally and now YouTube provides an outlet for them.

Businesses were pretty quick to realise the benefit of YouTube and large corporate have dedicated marketing spend to creating items specifically for this media. Google pretty quickly saw the potential of the site and in November 2006 bought it.

If you still think it’s not for you – then think again. We’ve put together a few simple ideas that you could use to demonstrate how you could take advantage of YouTube to potentially millions of untapped customers.

  •   Use it to simply and quickly demonstrate one of your products – see this example of how easy and cheap this is to do (but very powerful) – a small, specialist tea room in Bristol. http://www.attictea.co.uk/filtervideo.htm
  •   Use it to help with recruitment – video clips of team building events and demonstrate what a great place it is to work at

  •   Use it to demonstrate your expertise in a given area of business – see this fantastic example of a video to clearly and simply explain a complex subject http://uk.youtube.com/watch?v=x66lV7GOcNU

  •   Use it to portray your brand or just to make your customers smile – and you can’t beat the Easter Bunny dancing to MC Hammer! http://www.youtube.com/watch?v=pJHZIfs2Iss

Written by Pippa Adams [Managing Director] Prodo Ltd