We really like video and animation here at Prodo Digital. We like watching and we like sharing. Most of all though, we love it when we get the chance to make our own!
If you’ve had a look around our website you’ve probably found some of the videos we’ve made. Several can be found in our case study section while others are in that little corner of the interweb that we like to call Prodo TV. Prodo TV is where we store all our favourite vids. Some are about us as an agency whilst others are videos and animations we have produced for clients. We have a whole section of ones we’ve found and shared because they’re full of useful tips on search, social and other services we provide. We even have one channel dedicated exclusively to things that make us giggle (pssst it’s Prodo TV5!).
One of the best things about video and animation is their versatility; for us and our clients. A really simple video introduction can provide a personal welcome to your website, giving your customers the chance to see the human side of your organisation and you the opportunity to stand out from your competitors. Alternatively, a smart and snazzy animation can really add a little bit of stardust, stick in people’s heads and potentially go viral.
There are a lot of other good reasons for including video and animation on your website. Here are some of the highlights:
Benefits video content can bring to your website
• According to a Forrester Research study, videos are a massive 53% more likely to be ranked on page one of Goggle than a page of text.
• By 2015 Internet video is predicted to account for 75% of all online traffic – proving that users are choosing and expecting to engage with videos on the sites they visit.
• Videos provide great sticky content. People stay on a site longer and access more information when offered a video as well as text.
• With videos you can (sometimes literally) provide a face for your organisation, allowing you to use you personality and passion as a valuable asset.
• Your competitors probably aren’t using video content to its full potential. Catch them while they’re napping!
At Prodo Digital we offer all you need to make eye catching, dynamic videos and animation – everything from strategy and storyboarding, through shooting and motion graphics right up to truly polished post-production effects.
Don’t wait for everyone else to do it first, give us a call and we’ll share with you how using video and animation content can help you achieve your website goals!
Some more of our work