Prodo - Total Marketing Solutions

You may not even know it but your website might have things that are turning your visitors off before they’ve even given you a fighting chance to prove yourself.

Sometimes its difficult to see the wood for the trees, so we’ve listed some of the top aggravators to help you out:

Typo’s and poor grammar

However great your site, visitors can be very unforgiving of poor grammar and typos, we would always recommend getting someone ‘new’ to read the copy and then re-read it again, and be fastidious and don’t accept any mistakes. Visitors view it as unprofessional and sloppy, so don’t lose them for something so simple to fix.

Broken Links

Unforgivable, but sometimes easily done. Many sites, particularly large sites have broken links. Again setting it as a task to check on a regular basis will help and ask all other colleagues to point them out (but don’t take it personally when they do so).

Slow loading pages

The standard convention is that you have around 3 seconds to impress your visitors before they hit the back-button and head for your competitors site, so if your site is slow to load you have almost certainly lost them. A site that takes over 8 seconds to load needs looking at.

There can be many reasons for a site to be slow, large or too many graphics, poor use of technology, and over-use of things such as flash. All of which can be fixed by a good web team.

Too busy

Design of a site is a subjective process, but one thing that is true is that if you over-pack your homepage and make it too busy, users feel overwhelmed and will be hovering over the back button before you have wowed them with the rest of the content.

Whilst it’s sometimes hard to be objective about your own site, try to do so. Sometimes just paring down the number of colours and scrolling text can greatly improve the site and allow visitors to feel at ease.

Written by Pippa Adams [Managing Director] Prodo Ltd