Google loves good content. And what Google wants, Google gets.
Search engines operate to bring the best information to web surfers and their bots are crawling all over your online content as we speak, analysing its quality and originality. To improve your conversion rates (turning content views into desired actions like social shares), you’ve got to get in Google’s good books and please your readers at the same time. That’s a lot of people to keep happy. The best way to do this is to write irresistible content and here’s how:
Write Fantastic Headlines
Otherwise known as ‘getting your foot in the door,’ writing killer headlines is crucial. If you write a lacklustre title, you might as well throw away that carefully crafted masterpiece, because no-one will read it. ‘How To’s and ‘Top Ten’s are classic headline templates and they’re fantastic for luring in visitors. For a more comprehensive look on how to create titles, click here.
Hey guys! I got me a reader...
You know what they say; practice is the key to success. If your writing isn’t up-to-scratch, there’s little you can do except keep trying – it’s the only way you’ll improve. No-one is born a natural writer and the ability to churn out earth-shaking content only comes with a lot of hard work.
Copy should rule your life; at night, you’ll dream that you’re writing, and on the bus to work you’ll be mapping out your next project plan. You should always aim to improve your content and this means reading widely too.
The bathroom of an epic content writer.
If your content doesn’t answer questions or help benefit the lives of your visitors, then you’re doing it wrong. Pay attention to the comments and queries of your readers. They’ve come to you for specific information and if your copy falls short of their expectations, then they’re going to get angry.
Yes, you have a duty to drive traffic and improve conversion rates, but you’ve also got a responsibility to do exactly what your content says on the tin. A piece called ‘How To Spring Clean Your Kitchen In Five Easy Steps’ shouldn’t include shameless plugs to other websites which aren’t relevant. Be a sport and help people out.
What would Jesus do?
Do Your Research
Establishing yourself as a reliable and intelligent point of authority is possibly the best thing you can do for your content. If you’re not exactly Shakespeare when it comes to the written word, people will flock to you anyway, as long as you know what you’re talking about and you can present it in a clear way. Research your content well and use reputable sources when you can.
Your content, Sir, is a load of waffle.
Engage With Your Readers
The fastest way to get your audience to give you the social shares you need is to establish a relationship with them in your writing. Not only should you have an individual voice, but you should invite your readers to leave comments. If your visitors feel as though they’ve connected with you somehow, then they are more likely to play ball and tweet a link to your content. Everyone and their mother is copywriting at the moment, so readers are becoming pickier about who they’ll support. Be their #1 content King!