Prodo - Total Marketing Solutions

Google Adwords has a function call {keyword}, this tool can be used to personalise your text ad for each user. Simply by using this function you can change your text ads to replicate the users query. Occasionally a user may enter a search query that is too long to appear as a text ad. You can get around this by including an alternative text if the search query is too long. An example would be {keyword:Pay-per-click management}, this function would return the users query as its title unless the query was too long and then it would return the title Pay-per-click management. This tool can be used anywhere in the text ad creation. Feedback results will be posted next week when the text ad has been running for a week and a comparison could be draw with the normal text ads.

Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd