Factors Google Use to Rank a Site: Factor 6

March 25, 2011

We have reached the final contributing factor within Google’s decision making process.  Here, it is understood that domain age and hosting trust are central to Google’s algorithm.  Age is obviously an issue which no SEO expert can alter, irrespective of skill or effort.  But to counteract this impact, although not fully; another consideration is to [...]

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Marc Jacobs uses social media to recruit for social media

March 25, 2011

It’s not often that you’ll see a blog post relating to the fashion world on the Prodo Digital blog, but when we read about Marc Jocobs’ new recruitment method, we had to share it.

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When the Panda comes to town

March 25, 2011

Recently the SEO world became aware of Google’s latest algorithmic change, this was nicknamed the ‘Panda’ update after the engineer who developed it, Navneet Panda.

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Our Thoughts on Google Hotpot

March 21, 2011

Google has just unveiled its new ‘hotpot’ tool, a location-based recommendation search engine which is marketed as being ‘powered by you and your friends.’ With location based tools being one of the fastest growing components to the internet Google has been concentrating on improving existing tools such as Places recently but now they have decided [...]

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The iPad 2 – Brunch when you have eaten breakfast!

March 21, 2011

The iPad2 has been a long rumoured product of apple, pretty much since they released the first one in fact. Apple has a habit of updating their products on a yearly basis in order to keep their loyal consumers feeling inadequate while their 18 or 24 month contracts keep them out of date with their [...]

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Google ‘Panda’ Update – Bad For Farmers, Good For Users

March 21, 2011

Recently Google made a fairly major algorithmic update aimed at improving the quality of search results. Fairly normal stuff as far as Google updates go, but this one has caused quite a stir with the SEO industry. The latest ‘Panda’ update was nicknamed so after one of the key Google engineers working on it, Navneet [...]

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25th May 2011 – That’s The Way The Cookie Crumbles…

March 10, 2011

A new European law dictates that from the 25th May, websites must obtain “explicit consent” from users to track their activities via cookies. The original intent of cookies was to help users navigate faster and view content on sites they visit regularly. However this quickly became a tool for tracking and monitoring, web masters could [...]

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Factors Google Uses to Rank a Site: Part 2

February 15, 2011

Several on-page factors help instruct the search engines decision regarding a site’s ranking.  These include keyword usage and website URL.  Keyword usage is generally regarded as the most important and there are 5 key elements of this. 1. Title tags Regarded as the most important on-page keyword element.     Preferably, as a general rule, the page [...]

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Factors Google Uses to Rank a Site: Part 2

February 11, 2011

Several on-page factors help instruct the search engines decision regarding a site’s ranking.  These include keyword usage and website URL.  Keyword usage is generally regarded as the most important and there are 5 key elements of this. 1. Title tags Regarded as the most important on-page keyword element.  Preferably, as a general rule, the page [...]

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Facebook Changes Lead To Greater Interaction

February 11, 2011

Facebook has been undergoing some big changes recently, and whilst there are always those who dislike any change to their beloved Facebook, the change that has come to Fan Pages today, really is a change for the better.

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