Why You Should Be Blogging

March 28, 2012

So you’ve got a company website, a Facebook page and you’ve been Tweeting like mad, but now somebody’s told you that you should start a business blog too. While it may seem like overkill to have yet another ‘online presence’, blogging is actually an incredibly useful way to develop your branding and increase traffic to [...]

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Work Hard, Play Harder! Android Market Now Google Play

March 27, 2012

If you’re already hot on Google’s heels, you’ll know that earlier this month the search engine monster hoarded all of its Android goodies into one easy-access place on the web, renamed to Google Play, in turn voiding the Android Market we’re all used to. Today, our search BFF rolled out the new store onto their toolbar, [...]

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Google States Newest Panda Update is “Rolling Out Now”

March 26, 2012

Google has used Twitter to notify users about its ongoing updates to the Panda algorithm that targets low-quality websites. Google estimates about 1.6% of queries are affected by this update. At present, SEO commentators are unsure of the exact details of this update due to the brevity of the announcement.

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Lost in Translation: The Prodo SEO Jargon Buster (Part 1)

March 21, 2012

If you’re a bit of a ‘newbie’ to the world of SEO, you’ll most likely be looking for something out there that covers the fundamentals of Search Engine Optimisation (SEO). What you might find out there is a plethora of SEO guides largely targeted towards the SEO technicians and all-round search engine super fan-boys. The aim [...]

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5 of My Favourite Link Building Methods

March 15, 2012

I know what you’re thinking…Oh no not another ‘My Top 5′ or another smart Alec telling you how to link build. Well yes this topic and its formula for success has been repeated by many an SEO and blogger but this is our personal insight into how to squeeze every link opportunity possible out of [...]

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Life is for Sharing

March 14, 2012

(According to the 27 million Instagram Users) We are in the digital era of instant gratification and this could not be truer for the vast array of sites and apps currently available for photo sharing. Online photo sharing has long-been popular: Picasa launched in 2002; Flickr was founded in 2004, Instagram emerged in 2010 and [...]

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Who Are You Attracting? (Conversion Rate Optimisation)

March 8, 2012

Bringing traffic to a site can be seen as the main objective for understanding the success of a campaign. But what if those visits you’re attracting are ‘empty’ and meaningless, showing little signs of engagement in the areas you want your desired audience to participate or enquire about. Well, for many, this is a prevalent [...]

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Who Runs The (Digital) World? GIRLS!

March 8, 2012

All day at Prodo, we’ve been giving the boys a hard time about why we’re the better sex…like having our own day wasn’t enough of a reason! We decided to collate our girl power, gather some statistics, and celebrate the 101st International Women’s Day on our Prodo blog!

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User Administration Added To Google’s Webmaster Tools

March 7, 2012

Google has finally succumbed to popular demand and introduced administration access to webmaster tools. This now allows third parties to access the accounts without Webmasters having to divulge their own personal username and password. Now the person who is defined as the owner can grant access to another user without them going through the whole [...]

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Facebook Timeline for Brand Pages

March 1, 2012

Facebook has recently rolled out their updated Timeline profile pages for all personal Facebook users, the changes see content presented in a timeline fashion, chronologically presenting your information all the way from birth to present day. With this in mind, Facebook has today launched its Timeline profiles for brand and fan pages, this has been [...]

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