It’s not often that you’ll see a blog post relating to the fashion world on the Prodo Digital blog, but when we read about Marc Jocobs’ new recruitment method, we had to share it.
The international fashion house is in need of a new ‘tweeter’ and given the nature of the role, they decided to advertise the job via twitter. Nothing new there, we’ve been banging on to our clients about using social media as an inital recruitment tool for years.
However what is unique here is that Marc Jacobs’ aren’t just advertising the role on the social media platform, they are using it to recieve responses too, inviting users to ‘send something clever for a chance at the job’.
It stands to reason that twitter would be a sensible tool to use in recruiting for a ‘tweeter’, but is it really suitable as the whole strategy for filling a position with an attractive salary and the promise of relocation to New York?
Sure, the viral nature of twitter will get the word out quickly about the job and in a very appropriate forum, but will the right people see it? How will they make sure theu don’t miss out on the strongest candidates? And will they at some point meet the candidates before taking one?
Whatever happens, well done to the Marc Jacobs marketing/recruitment bods for generating some hype, we can’t wait to see how this pans out!