Crawler- (Also known as an indexing spider) It is a program used by search engines such as Google to index and catalog the internet. Web Crawlers follow links from one website to another. When the Web Crawler arrives at a new site it analyzes the construction of the website and assuming everything is in compliance the Web Crawler then catalogs said website the the search engine’s directory.
Directory- A website submission service where your website is categorised and filed into an online directory. This enhances your site’s visibility and creates relevant inbound links to your website.
Duplicate content- Content or information which is similar or identical to that found on another website or page.
E commerce site- A website created for businesses to sell products over the Internet to customers.
Google juice- is the value that Google gives to your site, for having a link from a good site. The value adds up for each link, and you get better search rankings.
Googlebot- This is Google’s very own Web Crawler! Not only used to index the web but also scores and ranks web pages.
Hit- Or more commonly known as a page view. Every Time someone views your site/web page it is classed as a hit. One page could generate many hits as every time a link is clicked (images, files etc) it is recorded.
Hub- A central website that links out to related pages.
HTML (Hyper Text Markup Language) This specialist code is used to add format and web functionality to plain text on web pages. It can then be interpreted by search engines.
In bound link- An incoming link from related pages.
Index: Noun, Verb and Pages- A database of web pages used by the search engines.
Keyword- Keywords are words or phrases that describe content. They can be used as Meta data to describe images, text documents, database records, and web pages. Keyword research is carried out in order to determine which keywords are appropriate for targeting. By assessing the percentage of keywords on a web page you can measure the Keyword density. When this is very high it is referred to as Keyword spam or Keyword stuffing. An unfortunate problem can arise when keywords are excessively reused on multiple pages, resulting in Keyword cannibalization. It can get very competitive! Nom Nom.
So, that was the second instalment of Prodo’s Jargon Buster. Keep an eye on the horizon for the successive parts in our series…
This is just a basic overview of some of the SEO jargon used here at Prodo – if you would like to add your own thoughts as always feel free to comment below.