http://www.prodo.com/blog/if-you-dont-want-to-be-found/ The First Point Of Call For Marketing News & Gossip Thu, 28 Aug 2008 13:32:38 +0000 http://wordpress.org/?v=2.1.3 http://www.prodo.com/blog/if-you-dont-want-to-be-found/#comment-3 John Nousis Fri, 26 Jan 2007 13:07:46 +0000 http://www.prodo.com/blog/if-you-dont-want-to-be-found/#comment-3 Advertising works based on statistics. So there are definitely some people which are not reached by most ads. They are few but with community based services these people increase all the time. It's like viral / word-of-mouth marketing vs advertising. Many new services are successful only because they created a buzz due to the high quality and value they offer to the users. The point is how will advertising evolve to adapt to this new reality. PPC won't be dying anytime soon. On the other hand there will be many new services which will enjoy great success with a zero advertising budget, just because of social networking. Advertising works based on statistics. So there are definitely some people which are not reached by most ads. They are few but with community based services these people increase all the time. It’s like viral / word-of-mouth marketing vs advertising. Many new services are successful only because they created a buzz due to the high quality and value they offer to the users. The point is how will advertising evolve to adapt to this new reality. PPC won’t be dying anytime soon. On the other hand there will be many new services which will enjoy great success with a zero advertising budget, just because of social networking.

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