Last week we filled you in on the 2 new changes facebook has made to its Pages offering, the Pages Dashboard & the Page tagging function. The arrival of these 2 functionalities is great news for page owners, but the one we’re particularly interested in is the tagging option.
Basically the tagging option will allow users to treat brands in photos in the same way that they would treat other profiles, by being able to tag them in a photo, which will then appear on the pages photos & have the brand name appearing on the users profile.
One way that this benefits pages is by giving them wider exposure on facebook as every time someone tags a page in a photo it means that all of the users friends who view the photo will then see the tag. This also adds to the trusted recommendations side of facebook, where users are more likely to ‘like’ things their friends do, as the tagged photos pride more opportunities for this.
The benefit for pages is that when a facebook user tags their page in a photo this then adds the photo to the brands page, meaning it is a quick and effective way of adding user generated content to the page. Previously users would have to upload the photo to their own profile and go to the page to add it there, which has put many off sharing, but the tagging functionality affords the type of one click participation that users love.
Having UGC is key to a successful social media presence as it builds a relationship, encourages a sense of community on the page and also takes some of the pressure off page admins to keep the page populated regularly.
At present the functionality is only available for ‘People’ and ‘Brands & Products’ but going forward facebook will be broadening it out to other types of page and we can see it working really well for venues, attractions and accommodation. If this does roll out in means people can take the place on their days out, party nights and holidays, instantly providing the venue with UGC in the form of pictures, many of which will show their venue well and are often as good as professional photos.
Whatever the future holds for facebook page tagging in photos, the verdict from Prodo is that it’s a good thing!
