Google Search has changed the way it displays its results to users when searching with the name of a location. For example, when searching for “Attractions Chester”, Google previously returned sites such as http://www.visitchester.com, which ranked above the various attractions, but now you will start to see locations appearing in search results with information about reviews and transport.
Below shows a screenshot of how a search for “Chester attractions” will now appear:
Google now gives you the opportunity to see up to 10 locations from a city like Chester. Hovering over these locations will then display information such as opening times, transport, links to directions and even reviews by other Google users.
Optimising your business’ place page is becoming increasingly important to feature in Google’s place listing. We found this great guide here: http://seogadget.co.uk/how-to-maximise-your-chances-of-a-better-local-ranking/.
Ultimately though, we can’t help but feel all these changes are being made to increase the chances of people paying for the privilege to appear within Google’s local search listing in the near future.