Prodo - Total Marketing Solutions

Following a report published by eMarketer it is estimated that there will be over 135 million Europeans online in just the 5 super powers of Europe. Advertisers are predicted to spend upwards of £3.8 Billion to attempt to reach these 135 million Europeans, that’s on average over £28 per Western European. Spending is up 25% from just over £3 Billion last calendar year.

The individual spending of each of the 5 main European nations; the United Kingdom, France, Germany, Italy and Spain, where also documented in this report. All 5 nations have an increasing online ad spending per user, with the United Kingdom predicted to have over a 20% increase compared to last calendar year, and by 2010 have over 77% increase in ad spending per user compared to 2006.

The graph below is from eMarketer and shows the major European Nations ad spending per user in 2006, and the predicted 2007 and 2010 ad spending.

Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd