Prodo - Total Marketing Solutions

This weeks news of the collapse of a US bank and the ‘trash and cash’ scare on HBOS have brought on renewed fears of a recession. Whether you take the view or not that we can talk ourselves into one, there is one trueism – marketing budgets get tight when the economy is unsettled.
So more […]

By Emma Bithell PR Director of Prodo
Think PR is just for big businesses with even bigger pockets? Think again. In the world we live in it has never been more important to gain credibility and encourage positive word of mouth about your organisation, whatever the size.
Most people have heard about PR – when […]

PR is not just for the Richard Bransons of the world with their extensive budgets! In fact, used correctly, PR can be one of the most important and effective marketing tools for small, medium-sized and large companies alike.
So what is PR? The Chartered Institute of Public Relations define PR as being about “reputation – the […]