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Personalise Your AdWords Text Ads

February 8, 2007

Google Adwords has a function call {keyword}, this tool can be used to personalise your text ad for each user. Simply by using this function you can change your text ads to replicate the users query. Occasionally a user may enter a search query that is too long to appear as a text […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Pay-Per-Click Advertising, Featured - 0 Comments

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Free Keyword Suggestion Tool

February 1, 2007

A new free keyword suggestion tool has been released by WordTracker Keywords. This keyword generates upto 100 related keywords and the predicted search volumes. The search volumes are calculated by

Number of times
keyword appears in
the database
—————————-
Total number of
keywords in the database
x
Estimated total number of
daily queries on all search
engines
=
Estimated daily
volume of searches
for the keyword

Obviously this […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Pay-Per-Click Advertising - 0 Comments

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European Online Marketing rises 25%

January 31, 2007

Following a report published by eMarketer it is estimated that there will be over 135 million Europeans online in just the 5 super powers of Europe. Advertisers are predicted to spend upwards of £3.8 Billion to attempt to reach these 135 million Europeans, that’s on average over £28 per Western European. Spending is […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Pay-Per-Click Advertising, Internet Marketing, Featured - 0 Comments

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