Prodo - Total Marketing Solutions

What is it that all successful companies have conquered? What is it about Coca-Cola, Amazon, Microsoft and Starbucks? What makes a consumer buy one product over another? The answer is marketing, but more specifically it is the power of branding.
But what does it mean? Branding can be described as many things, but […]

So how do you ensure that your products or services sell online? If you think your product or service isn’t in demand and that the internet isn’t going to make you any money, then maybe you should stand back and look at why?
One of the things that is often overlooked is the copy, many site […]

Back in the early 90’s First Direct was the first bank to use event driven marketing. Put simply this means scanning the purchasing patterns on your recent bank statement and deducing that all that spending in Mothercare and Boots can only mean a couple of things. Either you’ve got a nappy fetish or, more likely, […]