Archives by month
Categories

Archives for 'Marketing'

Marketing that succeeds in a recession

March 20, 2008

This weeks news of the collapse of a US bank and the ‘trash and cash’ scare on HBOS have brought on renewed fears of a recession. Whether you take the view or not that we can talk ourselves into one, there is one trueism – marketing budgets get tight when the economy is unsettled.
So more […]


Written by Pippa Adams [Managing Director] Prodo Ltd

Marketing, PR, Featured - 0 Comments

^ Back to top



Keeping your customer happy

March 17, 2008

Do you truly keep your customers happy? It might seem like an odd question and in fact some organisations would feel that it is expecting far too much of them. But if you can keep this simple principle in mind at every stage of your customer communications it should help build customer loyalty.
So what do […]


Written by Pippa Adams [Managing Director] Prodo Ltd

Marketing, Featured - 0 Comments

^ Back to top



The real marketing animals

February 5, 2008

The real marketing animals…
Working in Marketing has been compared to working in a zoo as it can be incredibly manic and very noisy - we at Prodo look at it a bit differently…
We don’t just manage the zoo but try and include animals in our daily working life (and we don’t just mean the internet […]


Written by Pippa Adams [Managing Director] Prodo Ltd

Marketing, Careers, Featured - 0 Comments

^ Back to top



Prodo’s Top 5 Favourite Viral Video Campaigns

February 1, 2008

Suburban Auto Group Trunk Monkey #1 - Road Rage
PR Web In Plain English
Social Bookmarking in Plain English
Blogs in Plain English
Free Hugs Campaign


Written by Simon Hetherington [Internet Marketing Director] Prodo Ltd

Internet Marketing, Internet Fun, Marketing, Viral Marketing - 0 Comments

^ Back to top



5 Instant things you can do to improve traffic to your website

November 21, 2007

Ensure your staff know about it! Although this might sound stupid think about how many times you ring a company and ask what their web address is, or even the number of many times they tell you their email address, or you get a silence whilst they scrabble around looking for it.
So make sure […]


Written by Pippa Adams [Managing Director] Prodo Ltd

Internet Marketing, Marketing, Featured - 0 Comments

^ Back to top



Marketers cashing in on emotional equity

November 13, 2007

We at Prodo believe that it is harder than ever to get your advertising noticed as the public are more cynical than ever before, but advertising seems to be becoming more creative and memorable once more – with everything from the Cadbury’s gorilla to the Skoda Fabia ad engrained in our mind! One recent article […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Marketing, Featured - 0 Comments

^ Back to top



Social Networking - What’s all the fuss about?

October 29, 2007

So you’ve heard of Facebook and MySpace but think it’s all for teenagers - well think again.
Social Networking is a hugely popular Internet phenomenon and it’s growing. And if you want to get word out to your customers about who you are and what you do - then you need to watch this simple […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Internet Fun, Marketing, Featured - 0 Comments

^ Back to top



Top tips to the perfect pitch

October 26, 2007

If you are about to get into a pitch situation to find a new agency, then here are some tips to ensure that the pitch isn’t the high-point in your ongoing relationship. Prodo have sat on both sides of the table - with all our Management Team coming from ‘Client-side’ so we really have […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Marketing, Featured - 0 Comments

^ Back to top



Prodo’s top 5 favourite viral video campaigns

September 24, 2007

Suburban Auto Group Trunk Monkey #1 - Road Rage
Suburban Auto Group Trunk Monkey #2 - Throwing Eggs
Suburban Auto Group Trunk Monkey #3 - Want a Donut?
Suburban Auto Group Trunk Monkey #4 - Thrown off a Bridge
Suburban Auto Group Trunk Monkey #5 - Pediatric Edition


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Internet Marketing, Internet Fun, Marketing, Viral Marketing - 0 Comments

^ Back to top



Newsletters provide the highest return on investment?

July 24, 2007

Jacob Nielsen says that newsletters are so important because they allow you to build a relationship with your customers that last way beyond their initial visit to your website (and for that matter also beyond any initial contact whether on or offline).
The enewsletter is particularly good as a website companion because it answers a different […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Internet Marketing, Marketing, Featured - 1 Comments

^ Back to top