Prodo - Total Marketing Solutions

What is it that all successful companies have conquered? What is it about Coca-Cola, Amazon, Microsoft and Starbucks? What makes a consumer buy one product over another? The answer is marketing, but more specifically it is the power of branding.
But what does it mean? Branding can be described as many things, but […]

You may not even know it but your website might have things that are turning your visitors off before they’ve even given you a fighting chance to prove yourself.
Sometimes its difficult to see the wood for the trees, so we’ve listed some of the top aggravators to help you out:
Typo’s and poor grammar
However great your […]

So how do you ensure that your products or services sell online? If you think your product or service isn’t in demand and that the internet isn’t going to make you any money, then maybe you should stand back and look at why?
One of the things that is often overlooked is the copy, many site […]

Website design is changing. A few years ago, as long as your website had a contact us page and looked like the corporate brochure you ran little risk of upsetting anybody. Especially as the only people to see it were company staff, people looking for a job and those who took the trouble to read […]

As the importance of Search Engine Optimisation gets home to the masses the amount of good high quality search engine optimised sites increases. The potential profit margins of a good SEO site heavily outweigh the margins of a successful PPC campaign. Eventually every man and his dog will have a good high quality, relevant search […]

SEO is not for me because our site doesn’t get many visitors or transactions
The statement alone answers why you need search engine optimisation, and you would be amazed with the amount of people who see this as valid reason for NOT implementing a search engine marketing campaign. The reason that people are claiming this […]

Senior Web Developer / Analyst Programmer - Up to £25,000
Location: Chester, UK
Reporting To: Web Team Manager / Client Services Director
Permanent or Contract: Permanent
Department: Web Team
A Senior Web Developer is required to join Prodo, a vibrant full service web design and creative agency with an impressive client list across several sectors. You must have strong ASP.net […]

The most important aspect of collating links to your site/blog is that you need to understand what makes people want to link to you site or blog.
People have to make the effort to link to your site, they will only link to your site if you can draw them in and make them feel some […]

After a couple of months since the 2 big browsers (Internet Explorer and Firefox) launched their latest versions - 7.0 and 2.0 respectively - what do our clients web stats (provided by Google Analytics) show as the most popularly used browser?
The Top 5 are as follows:
1. Internet Explorer (Microsoft) - 84.5%
2. Firefox (Mozilla) - 11.41%
3. […]

Back in the early 90’s First Direct was the first bank to use event driven marketing. Put simply this means scanning the purchasing patterns on your recent bank statement and deducing that all that spending in Mothercare and Boots can only mean a couple of things. Either you’ve got a nappy fetish or, more likely, […]