Prodo - Total Marketing Solutions

So your organisation has a logo, a website, business cards, and brochures. But does this necessarily mean that your company has a brand?
Of course not. Branding is not simply logo creation: your brand is everything that your potential audience sees, feels and touches about you and your business. It covers everything from your logo and […]

Ensure your staff know about it! Although this might sound stupid think about how many times you ring a company and ask what their web address is, or even the number of many times they tell you their email address, or you get a silence whilst they scrabble around looking for it.
So make sure […]

We at Prodo believe that it is harder than ever to get your advertising noticed as the public are more cynical than ever before, but advertising seems to be becoming more creative and memorable once more – with everything from the Cadbury’s gorilla to the Skoda Fabia ad engrained in our mind! One recent article […]

So you’ve heard of Facebook and MySpace but think it’s all for teenagers - well think again.
Social Networking is a hugely popular Internet phenomenon and it’s growing. And if you want to get word out to your customers about who you are and what you do - then you need to watch this simple […]

If you are about to get into a pitch situation to find a new agency, then here are some tips to ensure that the pitch isn’t the high-point in your ongoing relationship. Prodo have sat on both sides of the table - with all our Management Team coming from ‘Client-side’ so we really have […]

By Emma Bithell PR Director of Prodo
Think PR is just for big businesses with even bigger pockets? Think again. In the world we live in it has never been more important to gain credibility and encourage positive word of mouth about your organisation, whatever the size.
Most people have heard about PR – when […]

The title of this entry could look like a foreign language to some people, so before we begin let me try to explain.
White Hats (like us) are people who use fair and ethical means to achieve high rankings on search engines, you won’t be surprised to learn that Black Hats are people who use any […]

PR is not just for the Richard Bransons of the world with their extensive budgets! In fact, used correctly, PR can be one of the most important and effective marketing tools for small, medium-sized and large companies alike.
So what is PR? The Chartered Institute of Public Relations define PR as being about “reputation – the […]

By the way for those that don’t know it stands for Short Messaging Service, or texting (txting) as we know it.
The UK is one of the most advanced countries in the world when it comes to the use of the mobile phone for message sending. And txting is growing at a phenomenal rate for […]

Jacob Nielsen says that newsletters are so important because they allow you to build a relationship with your customers that last way beyond their initial visit to your website (and for that matter also beyond any initial contact whether on or offline).
The enewsletter is particularly good as a website companion because it answers a different […]