January 2, 2008
So your organisation has a logo, a website, business cards, and brochures. But does this necessarily mean that your company has a brand?
Of course not. Branding is not simply logo creation: your brand is everything that your potential audience sees, feels and touches about you and your business. It covers everything from your logo and […]
Written by Pippa Adams [Managing Director] Prodo Ltd
Featured, Branding - 0 Comments
July 19, 2007
What is it that all successful companies have conquered? What is it about Coca-Cola, Amazon, Microsoft and Starbucks? What makes a consumer buy one product over another? The answer is marketing, but more specifically it is the power of branding.
But what does it mean? Branding can be described as many things, but […]
Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd
Marketing, Featured, Branding - 0 Comments
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