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After Bing announced earlier in the year that site owners can “disavow” links in Bing Webmaster Tools, Google has finally followed suit and launched the tool for users of Google Webmaster Tools, meaning we can now tell Google which links to ignore.
The tool can be used to point out to Google any links that break their guidelines, such as spammy links either placed knowingly by you or an SEO, or those used as part of a negative SEO campaign against your domain.
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A canonical tag looks like this: <link rel=”canonical” href=http://www.example.com/” /> this should be inserted into the head section of the HTML of a page within a website. (See below)
Many SEO technicians suggest a canonical tag appears on every single page of a website for ‘good practice’ – but why?
The main functionality of a canonical tag is to signal to Google which page you consider to be the most important from a group of pages which can have very similar content.
This can be very useful when you have duplicate pages on your website e.g. the homepage or you have a number of similar product pages which produce multiple URLs on different sort filters or tracking parameters.
AND WE ALL KNOW DUPLICATE CONTENT IS BAD
Often on websites the homepage and folder levels will be duplicated. This is because the page and its content can be found in another folder for example
http://www.homepage.com/index.html
Is the same as
http://www.homepage.com/
When you’re a webmaster or SEO it is important to know how to look for these. The duplicate homepage at folder level can be found by adding a range of different default naming conventions to the top level domain, depending on which server your website is hosted.
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