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Archives for July, 2007

SMS – what’s all the fuss about?

July 26, 2007

By the way for those that don’t know it stands for Short Messaging Service, or texting (txting) as we know it.
The UK is one of the most advanced countries in the world when it comes to the use of the mobile phone for message sending. And txting is growing at a phenomenal rate for […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Featured, SMS Marketing - 1 Comments

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Newsletters provide the highest return on investment?

July 24, 2007

Jacob Nielsen says that newsletters are so important because they allow you to build a relationship with your customers that last way beyond their initial visit to your website (and for that matter also beyond any initial contact whether on or offline).
The enewsletter is particularly good as a website companion because it answers a different […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Internet Marketing, Marketing, Featured - 1 Comments

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How to make a consumer buy your product over another

July 19, 2007

What is it that all successful companies have conquered? What is it about Coca-Cola, Amazon, Microsoft and Starbucks? What makes a consumer buy one product over another? The answer is marketing, but more specifically it is the power of branding.
But what does it mean? Branding can be described as many things, but […]


Written by Neil Hancock [Internet Marketing Consultant] Prodo Ltd

Marketing, Featured, Branding - 0 Comments

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